Audi New-Driving Experience Campaign are in half-progress till now, the event are resource
-deployed and work-executed totally according to headquarters’ plan.

Great successes are achieved, wide eyeballs are attracted, media reports are massly
communicated and potential targeted customer bases are enlarged.

The power of Audi’s brand is presented again together with the radiation of Guangzhou
Automobile Exhibition. The campaign was kick-off on 18 November, and till 22 November,
there are 87 media reporters and over 500 person's experience-driving.

The daily visitors to Science Center are averagely over 10000, most of them are attracted by the
event.At the meantime, there are over 20 leaders from headquarters and regional center coming
to visit and instruct the job.

突破科技,启迪未来-奥迪全新驾乘体验活动,现已日程过半,活动完全按照总部的规划,
根据预先的布置全面展开.截止目前,活动取得了圆满的成功.社会反响强烈,媒体积极宣
传,目标客户、精准客户进一步扩充，配合广州车展的辐射作用，使奥迪品牌的影响
力得到进一步加强和提升。

活动从11月18日开始，截至11月22日，到达活动现场参与并签到的媒体记者达到87位，
参加试乘试驾的客户超过500人，平均每天来科学中心的观摩人数超过10000人，多数
都会关注试驾项目。同时，共计20余位总部及区域领导亲临现场参观视察和指导工作。